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Superfast Energy Gum Blog

Superfast Energy Gum aids recovery

on Wednesday, 13 May 2015.

Post performance boost

As you will all know by now, #superfastgum is the fastest, tastiest sugar free energy boost around, working up to 5 times faster than energy drinks/shots, coffee or energy bars.

But we just wanted to let you know that #superfastgum is also brilliant for post performance recovery as well!

How?

Well, new research from the online edition of the Journal of Applied Physiology shows that caffeine aids carbohydrate uptake. Glycogen, the muscle’s primary fuel source during exercise, is replenished more rapidly when athletes ingest both carbohydrate and caffeine following exhaustive exercise. A further study, published by The American Physiological Society, showed that athletes who ingested caffeine with carbohydrate had 66% more glycogen in their muscles four hours after finishing intense, glycogen-depleting exercise, compared to when they consumed carbohydrate alone. It is already established that consuming carbohydrate and caffeine prior to and during exercise improves a variety of athletic performances. This is the first study to show that caffeine combined with carbohydrates following exercise can help refuel the muscle faster.

“If you have 66% more fuel for the next day’s training or competition, there is absolutely no question you will go farther or faster,” said Dr. Hawley, the study’s senior author.

Improved Performance

Caffeine consumption improved both same day and next day athletic performance, according to an Australian study published in the December 2010 "Journal of Sports Medicine and Physical Fitness." Athletes consumed 6 mg per kilogram body weight of caffeine before exercise sessions consisting of five sets of six 20-meter sprints. Repeated sprint ability, reactive agility time, sleep and next day exercise performance were measured. The caffeine group showed improved repeated sprint ability on both days. The performance improvement on the second day indicated a recovery-enhancing effect of the caffeine. The researchers noted that reactive agility time and sleep were unaffected.

So, chewing a couple of pieces of Superfast Energy Gum along with some carbs will help you feel human again after your workout at the gym, after the game or after any strenuous activity.

#‎Refresh and #Recover fast with #superfastgum

 

 

 

Caffeine & Health

on Thursday, 23 April 2015.

Clarifying the Controversy

Caffeine is one of the most comprehensively studied ingredients in the food supply. According to the U.S. Food and Drug Administration, 90 percent of people worldwide consume caffeine in one form or another. In the United States, 80 percent of adults consume caffeine every day with the average adult having an intake of about 200 milligrams, or the equivalent of two cups of coffee per day.

Yet, despite considerable knowledge of caffeine and centuries of safe consumption in foods and beverages, questions and misconceptions about the potential effects on health associated with caffeine persist.

In a 2013 review of caffeine by the International Food Information Council Foundation, they examined all the safety issues and summarized the most recent key research conducted on caffeine and health as: “Moderate intake of 300 - 400 mg/day of caffeine (about four regular cups of coffee per day) does not cause adverse effects on the cardiovascular or reproductive systems and does not increase the risk of cancer or osteoporosis.”

In fact, The Journal of Food Science notes that while the dose at which caffeine becomes toxic to your body is difficult to establish for individuals, it is calculated to be near 10 grams per day, or roughly 100 cups of coffee!

And yet, there are still calls for energy products containing caffeine to be banned.

Just look at some of the common, everyday foods that contain comparatively high levels of caffeine; Coffee, tea, colas and other soft drinks, chocolate (particularly dark chocolate), ice cream, weight loss pills and pain relieving pills!! Is there a clamour to ban or restrict these products? We don’t hear it! Our grandparents drank about twice as much coffee as we do. Coffee consumption peaked shortly after World War II and declined pretty steadily but we’re still way below the levels that people consumed 50 years ago. But does our friendly barista tell us, “No more” after 3 cups of espresso? No. Is there a warning on the can of cola not to exceed 5 cans per day? No. In Ice-cream parlors, do they tell you not to consume more than two cups of coffee ice-cream per day? I don’t think so. And four migraine tablets will take you well over the recommended daily limit!

Are we talking double standards here??

We at Superfast Energy Gum™ do recognise, however, that for some groups of individuals, especially those diagnosed with hypertension, caffeine sensitivity and the elderly, it is recommended that their caffeine intake should be reduced to zero. We have prominent warnings printed on the reverse of each pack of SUPERFAST Energy Gum™

Enjoy your lattes and colas, chocolate ice-cream and Superfast Energy Gum™ but all in moderation please!

 

Functional Foods

on Tuesday, 14 April 2015.

Get more from your diet

For those of us with active lifestyles (by reading this Blog Superfast Energy Gum followers, that means YOU!) and who take more than a passing interest in what we eat to help us fulfil those lives, ‘Functional Foods’ is a term being heard more and more these days and which we feel merits an explanation to help you cut through the mystique!

This term was first used in Japan in the 1980s where there is a government approval process for functional foods called Foods for Specified Health Use (FOSHU).

Here comes the ‘official’ definition:  "Functional Food is a Natural or processed food that contains known biologically-active compounds which, when in defined quantitative and qualitative amounts, provides a clinically proven and documented health benefit, and thus, an important source in the prevention, management and treatment of chronic diseases of the modern age". This mouthful was coined in March 2011 at the 9th International Conference on "Functional Foods and Chronic Diseases: Science and Practice" at the University of Nevada.

Or, to put it simply; Food that has an added health benefit over and above its basic nutritional value.

Examples of Functional Foods are Probiotic Yoghurts, Margarine with plant extracts, Orange juice with added fibre and eggs with added Omega-3.

Why do we need functional foods?

Consumer interest in the relationship between diet and health has increased substantially in Europe. There is much greater recognition today that people can help themselves and their families reduce the risk of illness and disease and maintain their state of health and well-being through an active lifestyle and a healthy diet.

Interestingly, Superfast Energy Gum™ can be defined as “a Functional Food, without the food!”

More on this to follow next week. Enjoy your #Chewsday and keep your comments coming @superfastgum

 

Energy Gels - a step back?

on Tuesday, 07 April 2015.

Just an energy drink in disguise

 As we know from the proliferation of products out there in the market, people have long searched for convenient ways to boost energy. First: Energy Drinks. Problem – too bulky!  Second:  Energy Bars. Problem – too long to digest! Third:  Energy Shots. Problem - too expensive!  And more lately  Energy Gels. 

The world’s first energy gel, Leppin Squeezy®, was introduced in the mid 1980’s and was co-developed by Dr. Tim Noakes, an exercise physiology professor in Cape Town, South Africa and Bruce Fordyce, nine time winner of the Comrades Ultra Marathon. Energy gels are the product of four decades of carbohydrate research and countless hours of self-reporting by athletes.  

Gels have been described as a ‘race car’ hybrid of a sports drink and energy bar: sleek, smooth, fast fuel for the endurance athlete. Energy gels, however innovative, cater to a relatively small niche customer, primarily the ‘serious’ endurance athlete. Additionally, to ensure that these concentrated carbohydrates are absorbed, the athlete has to consume the gels with water.  Isn’t this just another form of the energy drink?

And,a s we know, drinks can take up to 40 minutes to get to work! Plus, if the balance of fluid to gel is too low then this will increase the runners dehydration, causing a noticeable decrease in mental and physical performance.
Take on water little and often during your run/training but for a seriously fast acting energy boost ‪#‎superfastgum‬ delivers every time. And it has a long lasting, minty menthol burst of flavour to clear your head too.
 

Superfast Energy Gum™ is the solution to the age-old problem of providing a quick, affordable and convenient energy boost for people from all walks of life.  No drinks, no gels, no bars: just pop one in and chew! 

Please feel free to post any comments on Twitter @superfastgum

 In our next Blog we discuss what are Functional Foods? Happy #Chewsday energy fans.

 

Caffeine and Performance

on Friday, 20 March 2015.

Helps mind and Body

Caffeine is one of the most comprehensively studied ingredients in the food supply and has been safely consumed in foods and beverages for centuries.  Evidence of caffeine’s beneficial effects on performance, both mental and athletic, is especially strong. 

Caffeine & Mental Performance
Caffeine is known to improve mental performance.  Several recent studies have demonstrated that caffeine increases key aspects of cognitive function related to alertness. In one study, participants used the words “vigor”, “efficiency”, “energy”, and “clear-headedness” to describe their moods after consuming caffeine.
1 Research has also shown that caffeine consumption has the ability to improve memory and reasoning in sleep-deprived individuals.2  Alertness and performance also improved.3 The consumption of caffeine may benefit consumers through improvements in their performance at school and work.
 

Additionally, a study done by the French National Institute for Health and Medical Research demonstrated that consumption of approximately 300 mg caffeine is associated with a slower rate of decline in cognitive abilities in women.4 This suggests that caffeine intake could help keep mental and memory skills sharper for a longer period of time in older individuals. These beneficial effects also appear to increase with age.

Caffeine & Physical Performance
There is evidence that caffeine can improve physical performance.  In a study on recreational athletes, the consumption of 6mg/kg body weight of caffeine – roughly 490 mg caffeine for a 180 lb. male - significantly increased muscle endurance during brief, intense exercise.  Prior to a maximum effort run, caffeine consumption of 5 mg/kg body weight – roughly 295 mg caffeine for a 130 lb. female - resulted in significantly greater anaerobic metabolism and improved athletic performance among recreational runners.
5

In addition, a study conducted on cyclists found that consuming 6 mg caffeine per kg body weight (about 355 mg for a 130 lb person) improved performance times during a cycling trial, regardless of whether caffeine was ingested one hour before exercise or in a series of doses throughout the trial.6

Consumption of caffeine has also been shown to improve endurance during physical exercise when consumed before the task.8 One explanation for this is that caffeine may lower the threshold for exercise-induced β-endorphin and cortisol release.  These hormones produce the so-called “runner’s high,” which may contribute to the reported caffeine exercise benefits. 

So there you have it. Superfast Energy Gum is not only beneficial for sport but can help in everyday life too!So there you have it. #‎Superfast Energy Gum is not only beneficial for sport but can help in everyday life too!So there you have it. #‎Superfast Energy Gum is not only beneficial for sport but can help in everyday life too!

 

1,3 Lieberman, H.R. The effects of ginseng, ephedrine, and caffeine on cognitive performance, mood and energy. Nutr Rev. 2001; Apr;59(4):91–102.

 2 Bonnet, M.H., Balkin, T.J., Dinges, D.F., Roehrs, T., Rogers, N.L., Wesensten, N.J. The use of stimulants to modify performance during sleep loss: A review by the Sleep Deprivation and Stimulant Task Force of the American Academy of Sleep Medicine. Sleep. 2005; Sep 1;28(9):1163-1187.

 4 Ritchie, K., Carrière, I., de Mendonca, A., Portet, F., Dartigues, J.F., Rouaud, O., Barberger-Gateau, P., and Ancelin M.L. The Neuroprotective Effects of Caffeine. Neurology. 2007;69:536-545.

5 Doherty, M. The effects of caffeine on the maximal accumulated oxygen deficit and short-term running performance. Int J Sport Nutr. 1998; 8:95–104.

6,7 Cox, G.R., Desbrow, B., Montgomery, P.G., Anderson, M.E., Bruce, C.R., Macrides, T.A., Martin, D.T., Moquin, A., Roberts, A., Hawley, J.A., Burke, L.M. Effect of different protocols of caffeine intake on metabolism and endurance performance. J Appl Physiol. 2002; 93:990–999.

 8 Laurent, D., Schneider, K.E., Prusaczyk, W.K., Franklin, C., Vogel, S.M., Krssak, M., Petersen, K.F., Goforth, H.W., Shulman, G.I. Effects of caffeine on muscle glycogen utilization and the neuroendocrine axis during exercise. J Clin Endocrinol Metab. 2000;Jun;85(6):2170-5.

 

Enhance the Dance with Superfast Energy Gum!

on Tuesday, 03 March 2015.

Caffeine can improve your dancing—if you use it correctly.

 Most of us assume we should feel guilty about our caffeine habit. But the stimulant is actually loaded with benefits. Professional athletes regularly harness caffeine’s power to improve their performance—and dancers can, too. Imagine it: You’re on stage in the same body, with the same talent, but your concentration is sharper, you have more endurance and vivacity, your feet don’t even hurt quite as much. All it takes is a little caffeine but administered in the Superfast Energy Gum™  way! 

Caffeine works by blocking adenosine, which slows down nerve activity so you rest—it’s the body’s natural chill pill. When adenosine can’t do its job, your muscles and brain stop receiving the usual messages to mellow out, and voilà, you’re ready to tackle 32 fouetté turns. 

Caffeine’s benefits extend beyond the wake-up call. Because it slightly increases heart and breathing rates, caffeine prepares your body for peak athletic performance. Research has shown that it improves endurance by sparing glycogen, your muscles’ primary fuel source. One study found it reduces the loss of glycogen by as much as 50 percent in the first 15 minutes of exercise, which means your body can go longer before running out of gas.

Caffeine also makes exercise feel easier because it blocks some nerve endings from sending pain signals to the brain. The typical discomfort of holding a développé will diminish, a sore ankle will feel less tender, according to Roberta Anding, a sports dietitian who works with Houston Ballet.
 

In addition, caffeine activates the parts of the brain that control short-term memory, attention and concentration. This means it can help you pick up and remember choreography better. You’ll also feel more alert, better able to focus during a performance.  

So, if it’s a dramatic improvement in creative performance you’re looking for, then look no further than Superfast Energy Gum™!

 

Cycling and the benefits of Superfast Energy Gum™

on Wednesday, 25 February 2015.

Conveniently fast energy boost

Here at Superfast Energy Gum HQ we are often asked about the benefits of our gum with reference to specific sporting activities. So, this week’s blog is looking at the practical advantages for cyclists of all disciplines. 

As outlined previously, it has been clinically proven that the caffeine in chewing gum is released almost immediately and is all absorbed into your bloodstream within about 5-6 minutes. With drinks, gels and tablets, however, it will take anywhere between 30 and 45 minutes to be effective. So, you should chew Superfast Energy Gum™ for 5-10 minutes before you start cycling, take it out of your mouth and dispose of responsibly. You will then reap the benefits of the caffeine for the next couple of hours with no gum in your mouth to worry about, no heavy liquids to carry or spill (and no extra ‘comfort’ breaks!) and no fiddly gels or pills to take your focus and attention away from the road or trail. 

And, as well as the practical benefits, there have also been recent studies carried out on the efficacy of energy gum for cyclists at Kent State University in the USA.  They found that caffeine in chewing gum enhanced cycling performance in time trials when administered immediately prior to commencing cycling. Another big plus for Superfast Energy Gum™! 

Caffeine gum and cycling performance: a timing study. Ryan EJ, et al. 

J Strength Cond Res. 2013 Jan;27(1):259-64. doi: 10.1519/JSC.0b013e3182541d03. 

We want to hear your feedback on how Superfast Energy Gum has helped you. Please send us your thoughts on any of our blogs @superfastgum. We look forward to hearing from you and hope every #Chewsday is outstanding!

 

Why Superfast Energy Gum™ and not energy drinks?

on Wednesday, 18 February 2015.

Reasons to chew

Drinks have been the driver for growth in the Energy sector ever since 1886, when Coca-Cola’s name was derived from its two active ingredients, both known stimulants: coca leaves and kola nuts (a source of caffeine) and in 1893 when Pepsi was originally marketed as an energy booster. In the UK, Lucozade Energy was originally introduced in 1929 as a hospital drink for "aiding the recovery," and in the early 1980s, it was promoted as "replenishing lost energy."

However, the two major downsides of these beverages, and of all the energy drinks that have proliferated subsequently, are sugar and acidity! And we all know what negative effects they have on our bodies!

Superfast Energy Gum™, on the other hand, being sugar-free, has been scientifically proven to improve oral health among other things. The results of a large body of scientific research demonstrate that chewing sugar-free gum is good for oral health and teeth by increasing saliva, the most important component of oral health. Saliva corrects a potentially harmful environment using its high concentration of buffers, minerals and antibacterial components that help to flush sugars, food debris and decay-causing acids out of the mouth. Superfast Energy Gum™ also freshens breath, whitens teeth by reducing and preventing stains and reduces plaque, while boosting your energy and concentration levels at the same time! Definitely worth a try, don’t you think?


 


 

 

 

 

 

 

Superfast Energy Gum and caffeine levels

on Tuesday, 10 February 2015.

Caffeine safety

 As an organisation that takes its responsibilities to its customers very seriously, the team at Superfast Energy Gum™ welcome the recent findings by the European Food Standards Agency who stated that, ”400mg of caffeine a day is safe for adults (18-65 years) and that single doses of caffeine up to 200mg do not raise safety concerns for adults even when consumed less than two hours before intense exercise.”

Within the literature review of caffeine and performance, the EFSA acknowledged that: “The majority of experimental studies have investigated the effect of a single dose of caffeine taken prior to exercise, following a period where the subject refrained from caffeine consumption for up to seven days.”

Superfast Energy Gum™ contains 50mg caffeine per piece and our recommended maximum daily serving is not to exceed 2 pieces.

 Despite the fact that this same report confirmed daily levels of caffeine intake for pregnant women and children that they considered safe, Superfast Energy Gum™ does not and will not market the product to children and we even go well beyond the basic new EU labelling law, Food Information for Consumers (FIC), which came into play in December 2014  with our on-pack warning, “High caffeine content (2.5g/100g) Not recommended for children, pregnant or breast-feeding women, persons with hypertension or other cardiac disease or persons sensitive to caffeine.”

 The EFSA did warn that single doses of 100mg may increase the amount of time it takes to fall asleep and shorten sleeping time in some adults

 However the wealth of scientific research suggests that moderate caffeine consumption can be part of a healthy balanced diet and may even confer health benefits for the general adult population.

Use Superfast Energy Gum™ responsibly, and you can safely and confidently Do More®  with a refreshingly tasty sugar-free energy boost.

 

Superfast Golf

on Tuesday, 03 February 2015.

How to Fight Fatigue on the Golf Course

 

Golf provides a great form of exercise for people of all ages. Walking in the fresh air can do wonders for a person's health demonstrated by the fact that golfers on average live longer. This is also backed up by the latest research published by Cambridge University that says even walking for 20 minutes a day reduces the risk of dying early by one third!

However, a round of golf is hard work even for the most fit. During a day on the course you can walk in excess of 4 miles, up and down hilly terrain, while with practice swings and time at the range you can swing the club around 200 times. This is even before you take into account the conditions which can vary from cold, wet and windy through to unbearably hot and humid. It's no wonder then that most golfers will experience mental and physical fatigue towards the end of a round. And, when fatigue sets in, the body tries to conserves energy. The larger muscle groups start to work less and the arms and hands start to take over. Result, poor scores. 

Have you ever played a round of golf where the wheels seem to start falling off around the 14th or 15th hole? And you started to hit shots thin AND heavy? And your direction was off?  And distance was shrinking?  Sound familiar?

 So what can you do to combat fatigue? Two simple steps can help you keep those scores low.

 First - Stay hydrated. Like any sport dehydration is your worst enemy, particularly when you are playing in warm, humid conditions. When the temperatures rise to 30°C and above you will need to drink around 2 litres of fluid throughout the round. Water is great but after a while you will also start to lose salts - so top up those electrolytes with a sports drink.

 And second - Keep energy levels up. This is where Superfast Energy Gum™ comes into its own.

 It is easy to carry a pack in your golf bag (only 16grams!), Superfast Energy Gum™ doesn’t need to be kept cold and provides an almost instant energy boost without the sugar rush! Plus chewing gum is also proven to improve focus and concentration by around 10%.

 But don’t just take our word for it. “Our results suggest that chewing induced an increase in alertness in addition to having a positive effect on motor control” said the researchers from the National Institute of Radiological Sciences in Japan. Just the thing for golfers!

 So, pop in a couple of pieces of refreshingly minty Superfast Energy Gum™ just before teeing off and again around hole 12 and see the difference it can make.

 

Great tasting Superfast Energy Gum!

on Tuesday, 27 January 2015.

Caffeinated chewing gum

 Caffeine gum.

 It can be a great way to get a pick-me-up without having the inconvenience of guzzling down an energy drink loaded with sugar or the cost of an expensive hot coffee.  

Sometimes drinking just isn’t an option, especially when driving or just before or during strenuous sports, so a good caffeine gum can be the answer to get you through boring lectures/meetings or even keep you energetic for those special times when an quick sugar-free energy boost with fresh breath is required!! 

 But what are the downsides?  

Well, the most common complaint people have about caffeinated energy gum is the flavour. Most of the ones we’ve tried are either, frankly, revolting or at best, lose flavour pretty quickly and what’s left isn’t that appealing. Caffeine and other energy-boosting ingredients, like the B Vitamins, can tend to have a bitter taste, so as soon as the sweetener is dissolved, what remains can be unpleasant to the palate. Even ‘regular’ chewing gum tends to lose flavour after a few minutes of serious chewing. 

 So, before we even started the manufacturing process, the team behind Superfast Energy Gum™ spent many months trialling different flavour profiles with potential consumers to come up with the best possible tasting gum. This, combined with the fact that Superfast Energy Gum™ uses a patented double layer compressed technology which delivers an immediate burst of minty menthol freshness while also allowing the flavour to be released over a sustained time, gives us what we have today – our Superfast minty/menthol long lasting flavour!    

 But don’t just take our word for it! Get hold of some today, (if you can’t find us in store, try on-line at one of our web sales partners) and give us your feedback. We think you’ll be impressed with both the energy delivery AND the taste!

 

 

 

The caffeine in coffee may reduce risk for deadly skin cancer

on Wednesday, 21 January 2015.

Latest research on caffeine's possible health benefits

The latest study, published Tuesday 20th January 2015 in JNCI: Journal of the National Cancer Institute, finds coffee may lower the risk for the most serious type of skin cancer, malignant melanoma. Prior research has shown caffeine may help prevent other types of non-melanoma skin cancers.

Interestingly, Decaffeinated coffee did not provide the same protective benefits.

This is the first large-scale study to look specifically at malignant melanoma, which is the fifth most common cancer in the U.S. and the leading cause of skin cancer deaths.

For the study, researchers analysed data from the NIH-AARP Diet and Health Study on more than 447,000 non-Hispanic whites, who are at higher risk of skin cancer. Study subjects filled out questionnaires about their eating habits, including coffee drinking, and were followed-up after about 10 years.

The researchers found that frequent coffee drinkers -- those who consumed four cups or more per day -- had a 20 percent lower risk for developing malignant melanoma than those who drank less coffee. The researchers also observed the protective benefits of coffee increased the more a person drank.

While the results of this new study are encouraging for users of Superfast Energy Gum (and coffee drinkers!), the authors say their findings are preliminary and they called for further research into the impact coffee and caffeine may have on developing melanoma.

Brain boost for Students

on Tuesday, 13 January 2015.

Preparing for exams?

 

At Superfast Energy Gum™, we totally understand the pressures that students are under with exams looming. So, how can we help? Easy!  

We have previously shown that Superfast Energy Gum™ can improve physical performance in a number of ways. Well, it seems that your brain appears to love caffeine too!   Many studies have demonstrated that caffeine leads to enhanced cognitive performance and it is also noted for its positive effects on vigilance, mental alertness and feelings of well-being. Caffeine also has a positive effect on attention. Brain processes that have been shown to benefit from caffeine include both sustained attention and selective attention, all good traits for the conscientious student! 

Published research shows that shows caffeine positively influences sustained attention.  Sustained attention often is measured by using a continuous performance task. Research also shows caffeine has positive effects on selective attention — the process of attending to meaningful sources while ignoring irrelevant ones.  

Moderate doses of caffeine around 200mg were used in this research and the general finding is that more than moderate use does not offer additional benefits while higher doses can sometimes lead to negative effects. 

And, after overnight caffeine abstinence, Superfast Energy Gum™ can significantly and positively affect cognitive performance and mood more effectively than a single serving of any caffeine-containing drinks! 

So go ahead, study hard and have a couple of pieces of Superfast Energy Gum™. It’s likely to help your thinking… as long as you don’t overdo it.

 

References 

Brunye et al. (2010).  Caffeine Modulates Attention Network Function.  Brain and Cognition,  Vol. 72, 181-182.

 

Trayambak et al. (2009).  Effect of Caffeine on Sensory Vigilance Task Performance-l: Under Low Demanding Condition.  Indian Journal of Social Science Researchers, 6, 8-16.

 

Smit HJ, Rogers PJ. Oct 2000. Effects of low doses of caffeine on cognitive performance, mood and thirst in low and higher caffeine consumers. Psychopharmacology (Berl).;152(2):167-73.

 

Do More™ in 2015

on Monday, 05 January 2015.

Fresh start with Superfast Energy Gum

 

The Festive season is now officially over and you survived! Well done! For better or worse 2014 has gone and we now all have to look forward to 2015 and our hopes and plans for the coming year ahead.

 What is 2015 going to bring? Promotion at work, a new relationship, starting your own business or adopting a healthier lifestyle? All these things will take effort on your part. You can't just sit back and hope these things will magically occur. You have to make it happen. There will be ups and downs along the way but as long as you are proactive and stick to your plan, then positive things will happen.

 When planning your New Year activities, why not make "DO MORE™" your goal. Do More sport, Do More with your family, Do More at work, Do More with your friends!

 As Experts in Active Energy, we at Superfast Energy Gum pride ourselves on our scientific knowledge. (Which is how we were able to create our fantastic super fast-acting energy gum!) So, as Experts in Active Energy, we want to share that knowledge with you to help you get 2015 off to a great start. If you have any questions at all about how best to energise your life and help you achieve your goals, please just get in touch either on Facebook, Twitter or contact us through the website www.superfastgum.com. We want to help you all to Do More this year and Superfast Energy Gum is definitely the way to go!

  Don't let life pass you by. With Superfast Energy Gum, you can all Do More than you thought possible. Make it happen in 2015!!#‎superfast

 

Driving with Superfast Energy Gum™

on Monday, 29 December 2014.

Keep safe - Drive Alert

Drivers. Whichever way you look at it, driving can be stressful. Whether you are driving to work or whether driving is work, driving home or driving to visit relatives or doing the school run, it all takes its toll.  All types of driving takes focus and concentration, even more so if you are a professional driver, on two wheels or on four. 

Everyone who drives know the feeling. You’ve been on the road for a couple of hours, you’re late, the traffic is a nightmare, it’s dark and you feel your eyes getting heavy. Potential big problem.  

The solution is refreshingly simple. Keep a pack of Superfast Energy Gum™ in your glovebox or waterproof pocket! It is so easy. Just pop a couple of pieces of the minty fresh gum in your mouth and within minutes you’ll be feeling refreshed, alert and able to complete your journey safely. And, as highlighted in last week’s blog, Japanese research published in the journal Brain and Cognition suggests that the simple act of chewing gum can boost alertness by 10%.  

So, no need to stop for a hugely overpriced coffee and have it slopping around and getting cold while you drive. You can’t drink while driving, a) it’s against the law! The police will charge you for driving without due care and attention under Section 3 of the Road Traffic Act 1988 and b) Researchers at the University of Leeds in the Transport Research Laboratory carried out studies that showed drivers were 44% less in control of their vehicles when eating, drinking or smoking! So forget cans of energy drinks. Plus, as with any liquid, it builds up pressure on your bladder, so your journey gets halted for a ‘comfort break’! 

So drivers, for a simple but effective way of helping you complete your journey safely, keep Superfast Energy Gum™ handy at all times.

Have a safe #Chewsday.

 

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