Brain boost for Students

on Tuesday, 13 January 2015.

Preparing for exams?


At Superfast Energy Gum™, we totally understand the pressures that students are under with exams looming. So, how can we help? Easy!  

We have previously shown that Superfast Energy Gum™ can improve physical performance in a number of ways. Well, it seems that your brain appears to love caffeine too!   Many studies have demonstrated that caffeine leads to enhanced cognitive performance and it is also noted for its positive effects on vigilance, mental alertness and feelings of well-being. Caffeine also has a positive effect on attention. Brain processes that have been shown to benefit from caffeine include both sustained attention and selective attention, all good traits for the conscientious student! 

Published research shows that shows caffeine positively influences sustained attention.  Sustained attention often is measured by using a continuous performance task. Research also shows caffeine has positive effects on selective attention — the process of attending to meaningful sources while ignoring irrelevant ones.  

Moderate doses of caffeine around 200mg were used in this research and the general finding is that more than moderate use does not offer additional benefits while higher doses can sometimes lead to negative effects. 

And, after overnight caffeine abstinence, Superfast Energy Gum™ can significantly and positively affect cognitive performance and mood more effectively than a single serving of any caffeine-containing drinks! 

So go ahead, study hard and have a couple of pieces of Superfast Energy Gum™. It’s likely to help your thinking… as long as you don’t overdo it.



Brunye et al. (2010).  Caffeine Modulates Attention Network Function.  Brain and Cognition,  Vol. 72, 181-182.


Trayambak et al. (2009).  Effect of Caffeine on Sensory Vigilance Task Performance-l: Under Low Demanding Condition.  Indian Journal of Social Science Researchers, 6, 8-16.


Smit HJ, Rogers PJ. Oct 2000. Effects of low doses of caffeine on cognitive performance, mood and thirst in low and higher caffeine consumers. Psychopharmacology (Berl).;152(2):167-73.


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