Caffeine & Health
Clarifying the Controversy
Caffeine is one of the most comprehensively studied ingredients in the food supply. According to the U.S. Food and Drug Administration, 90 percent of people worldwide consume caffeine in one form or another. In the United States, 80 percent of adults consume caffeine every day with the average adult having an intake of about 200 milligrams, or the equivalent of two cups of coffee per day.
Yet, despite considerable knowledge of caffeine and centuries of safe consumption in foods and beverages, questions and misconceptions about the potential effects on health associated with caffeine persist.
In a 2013 review of caffeine by the International Food Information Council Foundation, they examined all the safety issues and summarized the most recent key research conducted on caffeine and health as: “Moderate intake of 300 - 400 mg/day of caffeine (about four regular cups of coffee per day) does not cause adverse effects on the cardiovascular or reproductive systems and does not increase the risk of cancer or osteoporosis.”
In fact, The Journal of Food Science notes that while the dose at which caffeine becomes toxic to your body is difficult to establish for individuals, it is calculated to be near 10 grams per day, or roughly 100 cups of coffee!
And yet, there are still calls for energy products containing caffeine to be banned.
Just look at some of the common, everyday foods that contain comparatively high levels of caffeine; Coffee, tea, colas and other soft drinks, chocolate (particularly dark chocolate), ice cream, weight loss pills and pain relieving pills!! Is there a clamour to ban or restrict these products? We don’t hear it! Our grandparents drank about twice as much coffee as we do. Coffee consumption peaked shortly after World War II and declined pretty steadily but we’re still way below the levels that people consumed 50 years ago. But does our friendly barista tell us, “No more” after 3 cups of espresso? No. Is there a warning on the can of cola not to exceed 5 cans per day? No. In Ice-cream parlors, do they tell you not to consume more than two cups of coffee ice-cream per day? I don’t think so. And four migraine tablets will take you well over the recommended daily limit!
Are we talking double standards here??
We at Superfast Energy Gum™ do recognise, however, that for some groups of individuals, especially those diagnosed with hypertension, caffeine sensitivity and the elderly, it is recommended that their caffeine intake should be reduced to zero. We have prominent warnings printed on the reverse of each pack of SUPERFAST Energy Gum™
Enjoy your lattes and colas, chocolate ice-cream and Superfast Energy Gum™ but all in moderation please!