Driving with Superfast Energy Gum™

on Monday, 29 December 2014.

Keep safe - Drive Alert

Drivers. Whichever way you look at it, driving can be stressful. Whether you are driving to work or whether driving is work, driving home or driving to visit relatives or doing the school run, it all takes its toll.  All types of driving takes focus and concentration, even more so if you are a professional driver, on two wheels or on four. 

Everyone who drives know the feeling. You’ve been on the road for a couple of hours, you’re late, the traffic is a nightmare, it’s dark and you feel your eyes getting heavy. Potential big problem.  

The solution is refreshingly simple. Keep a pack of Superfast Energy Gum™ in your glovebox or waterproof pocket! It is so easy. Just pop a couple of pieces of the minty fresh gum in your mouth and within minutes you’ll be feeling refreshed, alert and able to complete your journey safely. And, as highlighted in last week’s blog, Japanese research published in the journal Brain and Cognition suggests that the simple act of chewing gum can boost alertness by 10%.  

So, no need to stop for a hugely overpriced coffee and have it slopping around and getting cold while you drive. You can’t drink while driving, a) it’s against the law! The police will charge you for driving without due care and attention under Section 3 of the Road Traffic Act 1988 and b) Researchers at the University of Leeds in the Transport Research Laboratory carried out studies that showed drivers were 44% less in control of their vehicles when eating, drinking or smoking! So forget cans of energy drinks. Plus, as with any liquid, it builds up pressure on your bladder, so your journey gets halted for a ‘comfort break’! 

So drivers, for a simple but effective way of helping you complete your journey safely, keep Superfast Energy Gum™ handy at all times.

Have a safe #Chewsday.


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