What's Inside

So, what goes into our supercool, Superfast Energy Gum™?

Well, the technical list is below, but as we wouldn’t expect you to all be science whizzes and know what all those things actually do, we thought we’d explain it a bit more simply. So here goes


(specifically, xylitol, sorbitol, aspartame, acesulfame K and sucralose) Not so hard to grasp, these ones – they’re what we put in to keep the sugar out. That means a low-calorie gum which won’t hurt your teeth.

Gum base

That’s the stuff that makes it chewy. Kind of important in a gum, we thought.


We’ve added some menthol to give it that cool and refreshing taste we all enjoy, and as well as freshening your breath, it helps to make you feel even more awake too.


There aren’t many of us who aren’t aware of the stimulating properties of caffeine. It’s naturally present in masses of plants and can be found in tea, coffee, chocolate and cola drinks, to name but a few. It helps to sharpen focus and it keeps the brain alert. Which is exactly what we’re trying to help you do with our snazzy new gum.


Just to help it look pretty!

Vitamins & Antioxidants

It’s not just the caffeine that helps keep you alert. We’ve added a selection of helpful vitamins and antioxidants to our gum to give you added benefits. There are lots of B vitamins in there, such as Niacin (also known as vitamin B3) pantothenic acid, vitamin B6, folic acid, thiamine B1 and vitamin B12 are considered essential human nutrients, known for the positive effects on the body, helping out with cardiovascular and neurological health, formation of blood, cell growth and metabolism. In short, your body needs them, so we’ve made sure they’re in there for you.


Sweeteners (xylitol (39.1%), sorbitol (19.4%), aspartame (contains a source of phenylalanine), acesulfame K, sucralose), gum base (34.4%), flavourings, caffeine, mineral (magnesium oxide), colour (titanium dioxide, indigo carmine), vitamins (niacin, pantothenic acid, vitamin B6, thiamin B1, folic acid, biotin, vitamin B12), antioxidant (BHT).


per 100g per serving(2 pieces)
Energy 585kJ/140kcal 23kJ/5.6kcal
Protein 0g 0g
Carbohydrate: 59g 2g
-Sugars 0g 0g
-Polyols 59g 2g
Fat 0g 0g
Fibre 0g 0g
Sodium 0g 0g
Caffeine 2.5g 0.1g


per 100g per serving(2 pieces)
Thiamin (B1) 13.7mg 0.55mg
Niacin 200mg 8mg
B6 17.4mg 0.7mg
B12 31µg 1.25µg
Biotin 625µg 25µg
Pantothenic Acid 75mg 3mg
Folic Acid 2,500µg 100µg
Magnesium 253mg 10.1mg

Rate of Absorption for Gum versus Capsules.

Absorption rate per hour

Amount of caffeine in blood plasma over time